From Web Summit to real impact

From Web Summit to Real Impact: Unlocking Supply Chain Decarbonization Through Insetting

Fresh from the Lisbon Web Summit, our co-founders Ilja Nevolin and Paul Cruickshank engaged in a compelling discussion on the future of corporate sustainability, where AI, policy shifts, and innovative financing are reshaping how businesses achieve net-zero goals - full recording: youtube.com

While AI dominated the main stage, sustainability remained a critical undercurrent, especially amid a wave of deregulation and shrinking climate tech funding

Key Insights from the Conversation:

• Turn Sustainability into Revenue: Inset credits create a clear business case, pre-purchase future reductions at a discount, claim them for compliance, or trade them for profit as carbon prices rise.

• AI-Powered Efficiency: Replace months-long, €50K+ certifications with near-instant AI validation of baselines, incremental improvements, and results, unlocking thousands of high-impact, low-capex opportunities.

• Carrots Over Sticks: EU companies can use inset credits to incentivize non-EU suppliers, fostering global collaboration instead of mandates.

• Marketplace Potential: A C3-powered platform where emissions reductions become liquid, vetted financial assets, accelerating capital flow into real decarbonization.

• In a deregulated world, market-driven mechanisms like insetting offer resilience, scalability, and ROI. Sustainability is no longer a cost center, it’s a growth engine.

How is your organization tackling Scope 3? Ready to explore insetting or co-investment models? Let’s connect and build the future of sustainable supply chains together - https://www.carbon3.net/