Supermarkets are struggling with food emissions
Madre Brava's UK director on why farm-level change is too slow and too small to hit near-term retail targets.
Open the document (PDF)“Supermarkets have made some inroads on climate, with things like transport and electricity in stores. But when it comes to food - by far the biggest source of emissions - they’re struggling." - Sara Ayech, Madre Brava’s UK Director.
"Many supermarkets are relying on their producers to adopt greener practices, but by 2030 this is likely to deliver only a small proportion of the cuts needed and could require roughly £150 million in capital investment from retailers."
"While important for the long term, farm-level changes are too slow, too small, and too expensive to hit near-term targets compared to changing the product mix on the shelves."
These realities is exactly what C3 helps solve for the entire value chain. Read more in our 2026 Agriculture & Food Outlook
Originally published on LinkedIn, 6 July 2026.
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