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The price at which insetting beats offsetting

In all four cases studied, the tipping point is already at or below where credit prices are expected to go.

By Carbon3 team1 min read

Line chart of insetting cost minus offsetting cost against the voluntary carbon credit price, for four sectors. Each line crosses zero at the price where insetting becomes cheaper: energy and power about $20, apparel about $28, food about $35 and steel about $72 a tonne.

At what carbon credit price does it become cheaper for a company to reduce its own emissions (insetting) than to buy offsets from someone else? That tipping point is simply the cost of making those emissions reductions inside the company or its supply chain.

Current forecasts show that high-quality carbon credit prices are rising. In all four cases studied, the price at which insetting becomes cheaper is already at or below where credit prices are expected to go, and well below the carbon prices governments are introducing.

This creates a double push toward insetting: carbon credits are getting more expensive to buy, and governments are starting to put a real price on carbon. What looks like a close call at today’s low credit prices becomes the clear winner when you look ahead.

From our latest report on Insetting vs Offsetting: linkedin.com

Originally published on LinkedIn, 15 July 2026.

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